When you are starting up a website there are two vital things that you need. Firstly, you are going to need your web hosting. This is of course where your site is going to be ‘stored’ on the net so people can actually find it. The second thing that you are going to need is your domain name. This is what visitors to your website will be typing into that Address Bar at the top of the page in order to find you. On this page I want to discuss a little bit more about Domain Names. Here I am going to walk you through the process of domain name registration.
In the past it was important to choose a domain name that was ‘exact match’ i.e. matched the main keyword that you were trying to rank for in the search engines. Nowadays it isn’t so important. In fact, many companies that relied on exact match domain names in the past now find that it is impossible to rank. When you are choosing a domain name try to give a ‘brand’ to your website. This honestly is going to be much better in the long run!
Try to choose a name that is short and snappy. You want people to be able to remember it right? Make sure that your name IS NOT similar to anything else out there. This means it cannot be a misspelling of a website that already exists. You want people to be on your site because they want to be there rather than because they wanted somebody else’s website. After all, you actually want them to end up purchasing from you right? Honestly, it doesn’t matter how unique your site name, in fact the more unique it is the better. Just choose something fantastic!
Once you have considered all of this it is now time to register your domain name. As you probably know already, there are thousands of companies out there that offer domain name registration. In fact, if you have a web host already then I am willing to wager that they offer this sort of service. However, I do suggest that you keep your domain name and hosting through different companies. It causes fewer problems in the long run! Try to carry out your domain name registration through a reputable company. Not only do their prices tend to be a lot cheaper but you could be in line for some pretty big discounts if you are able to score yourself a coupon.
There you have it. This is the complete process surrounding domain name registration. Remember, it is very important that you think long and hard about the domain name for your website. After all, this is something that you are going to be using for an incredibly long time!